Persona Design

A persona is a collection of information (basic facts and basic nature) of a user which is laid out in a pictorial way which makes it easy to comprehend and point to a high fidelity assumption about the user to proceed within the product development cycle.

Click below to take a look at the 5 step journey of creating a persona through what I call as the “Roundumbrella” method. This method uses Goals, Attitude, Behavior as anchor points to create a persona card.